Creating a meta-label that shows how sustainable products are.
The master thesis “Nachhaltig informiert” deals with the question whether design can influence consumer behavior positively. Can a single character on the packaging make a difference? The work focuses on how to represent such a sign for the end-user and the question how to communicate this character.
2012 – Masterthesis – Prof. Brian Switzer, Prof. Andreas Bechthold
University of Applied Sciences, Constance – Germany
Download PDF – Masterthesis