Creating a meta-label that shows how sustainable products are.


The master thesis „Nachhaltig informiert“ deals with the question whether design can influence consumer behavior positively. Can a single character on the packaging make a difference? The work focuses on how to represent such a sign for the end-user and the question how to communicate this character.

2012 – Masterthesis – Prof. Brian Switzer, Prof. Andreas Bechthold
University of Applied Sciences, Constance – Germany

  • Logo-Emobssing-2
  • N-Zeichen-Bilder-01
  • N-Zeichen-animation
  • N-Zeichen-Sheet
  • Nachhaltig_Paper-Bag-packaging
  • N-Service-Design
  • N-Faltflyer-01
  • N-Faltflyer-02
  • infoplakat.indd
  • _AKO3202