Creating a meta-label that shows how sustainable products are.


The master thesis „Nachhaltig informiert“ deals with the question whether design can influence consumer behavior positively. Can a single character on the packaging make a difference? The work focuses on how to represent such a sign for the end-user and the question how to communicate this character.

2012 – Masterthesis – Prof. Brian Switzer, Prof. Andreas Bechthold
University of Applied Sciences, Constance – Germany

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